Living with a green heart

Associated Partners

The First Group

WHAT IS LUVE? A concept, born in 2018, focuses on keys components of reducing waste, reusing materials and giving back to our community, our guests and our team. Our TRYP by Wyndham Dubai was the first hotels in Dubai to adopt the concept and apply it into the hotel operations. It is now implemented in the six hotels run by TFG Hospitality.


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David Thomson, Senior Vice President Branding & Business Development TFG Hospitality, The First Group